It’s a wedgie for you if you’re not dressed hip enough at the monkey bars. Children are the new brand whores and are bullying classmates that can’t afford the latest labels.

The Guardian reports that a recent poll found 85% of teachers believe possession of fashionable goods is important to their pupils, with 93% saying brands are the top influence on what children buy.

Back in the day, my biggest problem was matching my scrunchy with my socks!