Fashion Week goes green starting tomorrow. The Be EcoChic Campaign, backed by the Sierra Club, will put on their show at the American Museum of Natural History, with the goal of painting the runway green.

Not literally of couse. But with designers, including Carmen Marc Valvo, Chado Ralph Rucci, Christian Cota, Del Forte, Donna Karan (DKNY) and many more. And celebrity and environmentalist models, including former-Miss USA and model-actress Susie Castillo, environmentalist Jayni Chase, Animal Planet’s Jeff Corwin, performer Coltrane Curtis, Gossip Girl’s Tamara Feldman and many others.

To ensure the fashion show is a truly green one, the campaign will offset their carbon footprint with donations to Carbonfund.org.

Now that’s a campaign to make others green with envy!